Master the Fundamentals of Digital Marketing

In this course, you learn to create content that reaches, grows, engages, and delights your target audience. Topics include branding, email marketing, blogging, social media, paid media and advertisements, SEO, analytics, and more.

Maintain Your Schedule

This online and self-paced course is designed to work around your schedule and responsibilities. You can complete the course in as little as 8 weeks, or take up to a year to work through the curriculum.

Focus on Your Career

This course—written by digital marketing professionals—is perfect for professionals who want to transition to a role in digital marketing or apply digital marketing best practices to their own business. Exercises are woven throughout each lesson and allow you to immediately apply your learnings and exit the course with real experience.

Difficulty

Beginner

Length

Self-Paced

Cost

$750

Upcoming Courses:

Remote

REMOTE

Join instructors and our Admissions team at a Digital Marketing Fundamentals Info Session. We'll review the basics of the program, discuss popular data careers and give you the opportunity to ask questions about this course.

We’re currently scheduling more sessions in Remote. Check back shortly or try a nearby campus.

Learn more about the full-time Data Science Immersive.

Curriculum Overview

Start with Audience

The foundation of all successful digital marketing campaigns is audience. Learn to tailor your content and brand to your target audience.

Create Content and Campaigns

Digital marketing is all about content—from websites and blogs, to email marketing and social media, and paid and earned media. Learn the best practices of each and how to effectively run a comprehensive digital marketing campaign.

Optimize Your Efforts

Use SEO and data to continually refine your digital marketing efforts. Learn best practices for sharing your campaign results with stakeholders and branding yourself as a competent digital marketer.

Request Info