The default way to do marketing is for the founding team to sit around a whiteboard and fight over opinions about how to go to market. There are now tools and techniques that can be used to collect data to inform these decisions.
By using data to improve site and marketing channel performance, a durable, sustainable competitive advantage is built. These improvements are like “compound interest for growth” and result in the hockey stick trajectory everyone is looking for.
Chris Neumann is an expert in mobile organic growth and conversion optimization. Working for household names such as Weight Watchers, Facebook, and Trulia, he drives organizational change to base marketing and product decisions on data rather than opinions. He and his team have optimized user engagement through thousands of experiments. Chris is CEO and founder of CROmetrics, a rapidly growing marketing consulting firm, which won multiple Optimizely awards. He earned a degree in Mechanical Engineering from Bucknell University, lives in Ross, California with his wife and 3 daughters and enjoys cycling in his limited spare time. Learn more at www.CROmetrics.com.