Change Your Consumer’s View Through UX Design

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At Galvanize, we’re putting a whole new spin on Study Hall with monthly, members-only sessions. At every Study Hall, industry all-stars present on one of three topics –– growth, funding, or product –– and collaborate with Galvanizers to spur innovation, solve problems, and harness the power of our dynamic startup community.

The Boulder campus had the honor of hosting a Product Study Hall focused on UX/UI Design Thinking with Nina Baliga, freelance UX Designer at Graphicacy. Nina launched a project that consisted of building mobile apps to help prevent violence against Cambodian women. Her work is a true testiment to how UX/UI design can not only change the way a consumer views a product but also how it can change the view for an entire culture.

The Study Hall session began with breaking down UX design and why is it important. UX design is meant to be more than making something pretty, it’s about your user’s needs and their experience with your product. In order to deliver the user needs, you must define the goal of what you are creating. Start by defining your intention and the process to achieve your goal – focusing on the details may deter you from building a holistic process.  

Define your Goals: Be clear and concise with what you are trying to provide to the end user. Start with broad strokes and narrow it down through the discovery process. Goals define your product.

User Research & Testing: Your research will confirm or redefine your goal.  Once you’ve identified your target user, methods like in-person interviews, focus groups, or online surveys yield important data about your target audience.

Layouts: They do not need to be pretty but merely convey your ideas. You can conduct wireframing or dive into prototyping. For wireframing:  

    • Start with a competitive analysis
    • Draw 10-15 sketches (no editing)
    • Narrow it down to 5 sketches
    • Peer reviews (ask peers for input)
    • Refine sketches

Circle Back: Did it work? Depending on your success or failure you may need to redefine your user group or go back to any part of the process.

Many attendees saw immense value in discussing the process of UX Design and how UX always comes back to the users. The key is to set a goal for your design and then from there discover who your user is. The user can be completely different depending on who you are and what you’re trying to accomplish, so it is important to set your intention. From early-stage entrepreneurs to established founders, Galvanize Members at every stage of their careers will benefit from the insights shared at our Study Halls.

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